Top Product Innovations from India

This book is a compilation of Indian Innovations, physical and embodied. Indian Unicorns, business models, commerce & Financial innovations are widely covered by media. Not much is known about product innovations, and the innovators behind product innovations are relatively unknown. This will be the first book that fills the gap. It is intended as yearbook to the published every year. 

Planned for formal release on 17th Novemeber 2022 diring INEX 2022, Goa. Buy online at 

https://notionpress.com/read/top-100-indian-innovations-2022?

Gandhi's call for swadeshi was backed by 100 Indian brands

 

Call for Swadeshi coupled with boycott of imported goods was one of historic movements during the freedom struggle. The foreign goods including clothing, sugar, salt and various other luxury items were not only boycotted, but they were also burned.A similar call- Atmanirbhar in free India did not move people. One reason is availability of substitutes- soaps, beauty products, biscuits, tonics etc. Now, Electronic imports are major concern but call for Atmanirbhar has not seen any frenzied activity like boycotting Chinese products by middle class consumers.

Ramya Ramamurthy captures stories of various Indian brands , promoted by industrialists and freedom fighters during per-independence period.