When Technology meant Manufacturing Technology

My first book `Management of Technology Change' was written in 1994, the beginning of Liberalisation & Globalisation. Information Technology was still not a popular term and Technology was generally referred to as Manufacturing Technology. 

For decades, the industry has managed technology change by importing technology (as available) from joint venture partners. Despite policymakers hoping the Indian Industry would follow MITI Japanese model- import technology, absorb the technology, and later improve the technology to export it, our industry is struck in the first phase of technology import. Technology obsolescence is pervasive and India was least prepared to face global competition when the gates were open. Adding to the pain, the joint venture partners abandoned Indian partners to start their own subsidies.

This book looked at the fundamentals- 

• What constitutes manufacturing technology?
• How to manage changes in technology?
• How Firm Specific Knowledge enhances Technological Capabilty?

Manufacturing Technology (Industry 4.0) is now on the policy horizon.  Are we repeating the mistake of managing new digital technology like in 70's and 80's with imports of capital goods and software, without calibrated Technological Capability enhancement?

Book Summery

Patent IPR Licensing-

Technology Commercialisation-

Innovation Marketing

This is a guide book for researchers and innovators from IFIA member, Indian Innovators Association. The Author in his long association with innovators noticed that more often benefits from creative endeavor elude the researcher/ engineer. The point of vexation arises when they notice that there are no buyers for their innovation.

One remedy for this heart burning experience is to start preparation for commercialization early in the development phase with clarity on the fundamentals of relevant market. The market is different for Patent license, Technology Commercialization and Innovation. Understanding characteristics of the market you are jumping into is a pre-requisite for non-business savvy innovator. This guide book takes the reader to each of these markets giving a basic view of each market.

Message from Alireza RASTEGAR, IFIA President:

Intellectual Property protection, licensing, commercialization and innovation marketing are the required steps for developing an innovative idea into a marketable product. Having knowledge about these concepts ensured the successful exploitation of the innovative technologies in the industrial sectors.

The community of idea owners needs to know how to prepare a well-drafted patent application, generate wealth from the patent, create physical products to help the brand

thrive and license their patents without the need to write a business plan, develop a marketing strategy, spend money on advertising, or find distribution.

Thanks to the efforts made by the Indian Innovator Association, IFIA Full member and representative in India, such information has become available. The inventors and innovators all around the world are encouraged to benefit from the wealth of knowledge

included in the book "PATENT LICENSING TECHNOLOGY COMMERCIALISATION INNOVATION MARKETING" and become familiar with a variety of new concepts.

The book is available at , Flipkart, Amazon, Kindle, iBook, Google Play etc.