Using Inventions in the Public Domain- WTO guide

Developing New Products- there are millions of patents free to use in India. That is knowledge on tap.

Information and knowledge in published patents and patent applications plus other public domain knowledge can be utilized to help conceive, refine and/or formalize a concept for a product, protect the idea for a product and map its path to commercial viability.
This guide is organized in three distinct modules that review and explore the applicability of information from inventions in the public domain. The modules are as follows:
MODULE I Review of the public domain as a function of geography and time, with a focus on: (1) the public domain in developing and least developed countries and (2) the relationship between patents and the public domain.
MODULE II Exploration of public domain knowledge in patents, the relationship between patents and other intellectual property rights, and using the insights gained to find opportunities to leverage existing inventions and public domain knowledge for facilitating business success.
MODULE III Using and integrating public domain knowledge in product development processes from an idea’s conception to its analysis, design, testing, market launch and post-launch analysis for continuous improvement.
Download the guide.

Book Summery

Patent IPR Licensing-

Technology Commercialisation-

Innovation Marketing

This is a guide book for researchers and innovators from IFIA member, Indian Innovators Association. The Author in his long association with innovators noticed that more often benefits from creative endeavor elude the researcher/ engineer. The point of vexation arises when they notice that there are no buyers for their innovation.

One remedy for this heart burning experience is to start preparation for commercialization early in the development phase with clarity on the fundamentals of relevant market. The market is different for Patent license, Technology Commercialization and Innovation. Understanding characteristics of the market you are jumping into is a pre-requisite for non-business savvy innovator. This guide book takes the reader to each of these markets giving a basic view of each market.

Message from Alireza RASTEGAR, IFIA President:

Intellectual Property protection, licensing, commercialization and innovation marketing are the required steps for developing an innovative idea into a marketable product. Having knowledge about these concepts ensured the successful exploitation of the innovative technologies in the industrial sectors.

The community of idea owners needs to know how to prepare a well-drafted patent application, generate wealth from the patent, create physical products to help the brand

thrive and license their patents without the need to write a business plan, develop a marketing strategy, spend money on advertising, or find distribution.

Thanks to the efforts made by the Indian Innovator Association, IFIA Full member and representative in India, such information has become available. The inventors and innovators all around the world are encouraged to benefit from the wealth of knowledge

included in the book "PATENT LICENSING TECHNOLOGY COMMERCIALISATION INNOVATION MARKETING" and become familiar with a variety of new concepts.

The book is available at , Flipkart, Amazon, Kindle, iBook, Google Play etc.

The Product Mindset 2013- India report

This reports compares responses from Indian manufactures and consumers on various issues relating to product purchase decisions and compares same with global set. Interesting aspects of the report:

• Neither Indian consumers nor Indian manufactures concede cost/price is a deciding factor in purchse.
• Product reliability, safety, environment, are important.
• But unlike global peers who consider innovation as the primary driver of success Indian manufacturers & consumers attach least importance to innovation.
• Low level of importance to innovation can be due to sourcing strategy- sourcing is the most global function of  Indian manufacturer's globalization. Innovation does not merit for Indian consumers as novelty wears off by the time the product reaches late majority segment. 

Source: UL

Altiux Innovations

Based out of Bangalore, Altiux helps large MNCs as well as startups in joint IP development, prototyping, new product introduction, concept development, product re-engineering and emerging market-focused solutions.CEO, Shyam Vedantam earlier worked with Harman International  as Head Engineering, General Manager , Indian R&D Center, KeyPoint Technologies,  Technoology Manager, GE etc.

Indian Innovators Association (IIA) endorses Innovation and New Product Development: 5-7 September 2012 Conference

Innovation and New Product Development
Launching winning products and services through quick, efficient and profitable innovation to increase market share, create impressive business growth and foster continuous improvement
(Novotel Mumbai Juhu Beach, India | 5th- 7th September 2012)

Distinguished chairperson:

Daniel Alenquer Associate Design Director, Asus, Singapore

ASUS Design Center has been known for its reputable innovation and design and has received numerous prestigious awards for over a decade including a total of 10 prestigious design awards 2012 by IDSA, iF, G-Mark and reddot

Featuring key international presentations and case studies by:

Zia Zaman, Founder and CEO, Beaver Lake Capital, Singapore

Daniel Alenquer, Associate Design Director, Asus, Singapore

Bert Grobben, Section Head R&D PR Personal Health Care Asia, Procter & Gamble, Singapore

Attend this premier conference and gain practical insights into:

• Capitalising on innovation opportunities from consumer insights

• Optimising your innovation portfolio for sustainable growth

• Enhancing your innovation capability through open innovation

• Strategising the innovation process and pipeline for sustainable growth and value

• Creating a culture that fosters innovation for long term competitive advantage

• Speeding up your ongoing innovation with limited time and resources

• Satisfying customer needs through new product development

• Identifying need for risk reduction in innovation to ensure higher success of product launch and acceptance

Speakers:

Dr Anurag Srivastava, Chief Technology Officer and Senior, Vice President, Wipro Global IT Business

Dr Murali Sastry, Director, DSM India Innovation Centre, Former Chief Innovation Officer, Tata Chemicals

G. Sundararaman, Executive Vice President,Corporate Development,Godrej & Boyce

P.V Sankar Dass, Vice President Strategic Marketing,Dr. Reddy’s Laboratories

Rishikesha T. Krishnan,Professor of Corporate Strategy,Indian Institute of Management Bangalore

K. Ramakrishnan,President Marketing,Café Coffee Day

Malladi Chandra Mohan, Head Delivery and Operations for Financial Inclusion and Rural Transformation Business Unit, Tata Consultancy Services (TCS)

Dr Raja Krishnamurthy,Vice President – R&D,3M India and Sri Lanka

Meera Harish,Vice President, Global Sales and Marketing,Tata Coffee, India,Former Innovation Lead,Titan Industries, India

Dr Sudhakar Mhaskar,Executive Vice President and Head Technology,– Consumer Products Business, Marico

Tarun Malik, Country Head and Director – Online Business and Competitive Strategy, Microsoft Corporation

Shailesh Naik, Head e-Choupal, ITC

Anupam Varghese, Vice President R&D, Eko India Financial Services

EXCLUSIVE:
Enjoy special savings if you are a member of IIA when you register with Catherine Foo at CatherineF@marcusevanskl.com or call +91-22 4231 7750 to enquire on the exclusive discounts.

Find out how today:http://www.marcusevansindia.com/19202IIA

Conference on Innovation and New Product Development, Mumbai, 5-7 September, 2012

Indian Innovators Association (IIA) is pleased to partner together with Marcus Evans for an event in Mumbai on Innovation and New Product Development.

Date:          5-7 September 2012

Venue:       Novotel Mumbai Juhu Beach, India

Time:          9.00am – 5.30pm

Organiser: Marcus Evans

This interactive conference will offer the latest views and insights by highly rated speakers in the fields of Innovation, R&D and marketing, as well as providing invaluable networking opportunity for professionals and key decision makers from leading organizations.

The event also features key topics on Innovation in Emerging Markets, Frugal Innovation to Mass Market, Open Innovation, Establishing a Proactive and Sustainable Innovation Culture, Disruptive Innovation and afew innovation case studies in demonstrating what and how they have achieved in their product development, lessons learned, and future outlook.

Please click here for event details and list of key speakers. Marcus Evans and IIA are pleased to offer IIA members with 10% discount on the event fees. 

For further inquiries and registration, please email Catherine Foo at catherinef@marcusevanskl.com or call +91-22 4231 7750. 

Discovery Driven Growth

In this book, Rita McGrath and Ian MacMillan show how your company can achieve ambitious growth targets without  hugely expensive and uncontrolled gambles.The techniques presented are appropriate for new growth initiatives: new ventures, new businesses, new product lines, new franchises, new locations, new markets, joint ventures, strategic alliances, and even potential mergers.

One of the framework given in the book is Opportunity Portfolio, a visual map of major initiatives going on in the firm. It looks at initiatives in the context of uncertainty , market and organizational uncertainty Vs Technical and execution uncertainty.Core enhancement launches characterized by low uncertainty on both parameters are projects that improve the profit streams and growth of the core business.Investments in improving operational efficiency ,upgrades in IT, supply chain etc fall in this category. At medium level of uncertainty we have Platform launches and Adjacency, requiring substantial investments to establish firm on new growth area on scale. Positional options are minor investments to develop options for future.Scouting options on the other hand deal with market uncertainties.   Stepping stones are projects with high uncertainty both in technology and market.

The book if full of practical steps on corporate venturing.