Technology Review reports that China's top electronics makers on Wednesday (6th Dec 2006) unveiled dozens of video players made with a homegrown DVD format in a campaign to promote a Chinese alternative to foreign technology. The DVD format, known as EVD, is part of state-backed efforts to create standards for mobile phones and other products and reduce dependence on foreign know-how and possibly reap licensing fees if they are adopted abroad.EVD, or Enhanced Versatile Disc, was first released in 2003, but an effort to promote it was dropped in 2004 after the players failed to catch on with consumers and producers squabbled over licensing fees.Now Chinese electronics makers have revived the campaign on a massive scale, saying they plan to switch completely to EVD by 2008 and stop producing DVD players. Electronics makers, film studios and retailers are promising to sell EVD discs and players.The move also adds a new twist to rivalry between the HD DVD and Blu-ray Disc next-generation video standards being promoted by competing groups of U.S., Japanese and European companies.
This brings to light the structural chasms in Indian road map to develop Products. Standards as strategic tool have little appreciation in our country, Indian global business houses are comfortable with free ride on the standards wagon of Europeans, US and (now) Chinese consortiums.