Most ideas die soon after birth- a shattering moment to all innovators. In this book, authors Chip Heath (Prof in OB from Graduate School of Business at Stanford University) and Dan Heath (consultant at Duke Corporate Education) give us 6 tips to make ideas survive. Simplicity, Unexpectedness, Concreteness, Credibility, Emotional and Stories are the tools, illustrated with cases including one Indian case `Safexpress' . Read more about the book at:
www.madetostick.com
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