Deloitte list of fast 50 India often contain a sprincle of hardware firms and Microqual is on the list in 2011, 2009, 2008, 2006 and 2005.
Microqual was founded by a young entrepreneur Mahesh Choudary in 1999 starting with Splitter used to connect customers using WLL (Wireless in Local Loop) technology. Microqual today is a Rs 235 crore company provides complete and integrated lifecycle solutions for passive infrastructure to the telecom companies' right from site selection, civil and electrical construction to installation and maintenance.
How did a hardware product company survive in India? The firm did not plan to become world's largest manufacturer of any electronic component and did not set up R&D center to develop next new material for components. Instead, the firm's business priorities have been driven primarily by its customer's needs and it uses technology innovatively to enhance value for them by offering products, services and innovative solutions resulting in reduction of Capex, Opex and Space (ROCS), thereby increasing their overall profitability and time to market.
Mahesh formula for scaling an IP driven business in India and product development provides great insights to factors that led to the success of Microqual."I think most people are good product developers, but something that we learnt very early on is that people lack in the final phase of customization. We realized that if we can do that part well, then we are a very good value proposition. I think this is one of the most important aspects of scaling.