Competing and Collaborating at the same time. This time tested method has come to Indian telecom with the GSM operators’ association, Cellular Operators Association of India (COAI), partnering with Jataayu Software for IM services for its nine member companies.This is probably the first time COAI is striking a deal on behalf of the members. The tie-up will provide subscribers with features such as presence-based address books, email, instant messaging and content-sharing IM buddies for events like ICC World Cup Cricket, says a statement. They also plan to create commercial opportunities such as person-to-person commerce and contextual advertising services.
Source: ContentSutra
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