Before Indica, all cars were of imported design. Tata Motors built on years of learning accrued from truck manufacturing. MLR motors promoted by Lokesh Machines does not fit in any accepted business model. He is a successful machine tool designer, who left HMT and started his own for the better in 1983. His machine tools are exported to many countries and most automobile firms are his users. He will have savings in capital costs with in-house supply and marketing front is covered by B V R Subbu (former president of Hyundai Motors India). What about the design? Tie-up with design houses is not revealed nor he exhibited any concept model. Success of his diesel Teja 3 wheeler can be an indication of functional, low cost car in offing.