Arpit Agrawal is incubating his concept to help parents create stimulating home environment to their children at the incubator in SPJIMR, Mumbai. See his web site http://yehisahi.com/
"There are hundreds of items available in the market that claim to be beneficial to the child. Not all of them are well designed. Also parents, sometimes, tend to focus on just one aspect of the development (example intellectual) and may miss out on the others like social and emotional.
Hence we help parents purchase items keeping in mind age appropriateness, different skills required, fun and safety".