Invitations are accepted online from start-ups. The primary purpose of the fund is to provide a platform to budding entrepreneurs with a vision to build businesses based on innovation. The secondary purpose is to promote developments in leading-edge technology, content and software applications in the area of telecommunication services. Further, besides providing venture capital, the fund expects to leverage Bharti Airtel’s leadership position, its brand and its size. The Fund has an initial corpus of Rs 200 crores.