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Monday, November 29, 2010

Innovation Tournments by Christian Terwiesch and Karl Ulrich

DST- P&G Challenge of the month `Innovative Whitening Technologies superior to Hydroquinone' ushered in `Open Innovation' into India and going by the experience of innovation leaders , one can predict this Juggernaut would not stop. Innovation Tournaments by Christian Terwiesch and Karl Ulrich , Professors at The Wharton School provides a practical guide in tapping the global brains.

Do you believe that Innovation process can be standardized- then read this. The authors narrate processes to pull innovation opportunities from strategy, select innovation projects by taking into account both estimated profits and investment needs, creating a balanced pipeline with different time horizons, designing filters for ideas, deploying financial models and creating organisational structure. More over the software  Darwinator and other resources listed in the book are free to download on registration.

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