Electrolux, a global leader in home appliances and appliances for professional use, launches the 7th edition of its global design competition Design Lab. This year Electrolux celebrates its 90-year anniversary with its Design Lab theme: “Designs for the next 90 years”.Undergraduate and graduate industrial design students are invited to compete for prize money and an internship by submitting their innovative home appliance ideas.
This year’s brief is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts.
Entry deadline is May 31, 2009