Report on `The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid' was released on 26th April at CII-WRI function with presentation by author Allen L. Hammond. As per the report Indian BOP market size is in Trillions. There are discussions and debates on this BOP concept. One thing is clear, this market demands not only price & delivery innovations but also product innovations. TePP supported nearly 200 innovations for Bottom of Pyramid market. Interested?