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Monday, December 13, 2010

Design for a Billion Customers

The 10th CII – NID Design Summit will be held at Delhi on December 20 and 21. The summit theme “Design for a Billion Customersis about harnessing the people power of India to find new business opportunities.

Design and Design Thinking provides the road map and toolkit for this radical new thinking which is people centered. Design is essentially a human activity. Besides aesthetics and style, design expresses people’s aspiration and needs. It channelizes expressed and unexpressed needs of the people. By embracing design, businesses can achieve incremental and radical innovation. Design helps to refine and develop existing products for existing markets. At the same time it focuses on people to address new markets and create entirely new products and business models. Focusing on people helps to ensure that businesses develop the right products and services for the right markets, first time and all the time.

Udayant Malhoutra
Chairman, CII National Committee on Design 2010-11
CEO & MD, Dynamatics Technologies Ltd
3rd floor, IGSSS Building
28, Institutional Area, Lodhi Road
New Delhi - 110 003
Tel     : +91-11-45772023(D) / 45772000 Ext - 223
Fax    : +91-11-45772001

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